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The New York-based lingerie brand Adore Me has revealed plus-size brunette models are likely to sell more underwear than slimmer blonde models.

The research was based on three TV adverts launched in January: one featuring blonde models, another brunette models and the third one a plus-size brunette model. Then they applied a common marketing strategy, A/B testing, in which consumers are shown different ads in order to measure their buying habits and preferences.Revealed: Plus-size models sell more […]

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Whitney Thompson Of ‘Top Model’ Fame Lands Plus-Size Lingerie Campaign

“America’s Next Top Model” winner Whitney Thompson is back in the spotlight! The plus-size stunner is shilling sexy lingerie for Britain’s Panache Lingerie’s new Sculptresse line, a fun, flattering collection offered in cup sizes ranging from D to J and band sizes ranging from 36 to 46. Thompson, the first plus-size ANTM winner, is a […]

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Australian Plus Size Lingerie Designer On Creating Smalls For Bigger Bodies

For years, Melbourne’s Lisa Medhurst struggled finding lingerie that suited her size 26 body. “21 years ago, before I started my business, I had just met my now ex-partner and had gone shopping to buy something lovely,” Medhurst told The Huffington Post Australia. “It was a terrible experience and I came home with nothing. I […]

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Plus-size model Ashley Graham sizzles in sultry campaign for her latest lingerie collection

Entrepreneur, author, body activist and boundary breaking supermodel Ashley Graham, 29, released her 14th plus size lingerie line with Montreal-based brand Addition Elle today. The collection – tagged Purple Rain By Ashley Graham – consists of eight designs available in sizes X-3X and 36DD-42G/H and prices range from $30.00-$95.00. ‘I’m excited to continue the evolution […]

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