On Wednesday, social media ignited in the fashion show at New York Fashion Week.
The singer turned to show her inclusive size Savage x Fenty, a model with a variety of shapes, sizes and ethnic backgrounds, including two pregnant women, one of whom reportedly put in after the show ended. Work.
“I hope that every woman on the stage has different energies, different races, body types, different stages of women, culture,” Rihanna said in an interview with Elle before the show. “I want women to feel the celebration, we start to do this. We have this. This is our land because it does exist. Women are now running the world, too bad for men.”
Although it has a chic Victorian fashion show, there are even two so-called “angels”, sisters Bella and Gigi Hadid, whose focus is on body inclusiveness and acceptance, and Victoria’s secret is accused of lacking in the past.
In April, Business Insider reported that data from brand insight company YouGov shows that women’s perception of Victoria’s Secret has declined since 2013. The so-called “Buzz score” tracks customers’ perceptions of the brand based on what they see and hear, and rejects Victoria’s secrets because of women between the ages of 18 and 49.
According to YouGov, the brand has found itself struggling at #MeToo. Victoria’s Secret Annual Fashion Show features its famous angels, which aired only one month after the allegations of sexual harassment against Harvey Weinstein. YouGov researcher Paul Hiebert writes that the program’s TV ratings have dropped by 30%.
Brands with more positive body information, such as American Eagle’s Aerie, have broken through and occupied market share as consumers are increasingly being shut down by Victoria’s secretly over-advertising campaigns. Still, it seems to be resistant to change.
“We are now on a rocket ship that turns 90 degrees to the left. We will walk this road for a long time. This is different from generation to generation. They have different ideas and don’t want to be a glamazon or an angel. Victoria’s secret has A lot of work to do, they did, “Lee Peterson, executive vice president of brand strategy and design at WD Partners, who collaborated with The Wexner in the 1980s and interviewed Retail Dive in June.
